STRATEGIST
Brand | Product | Design
I help brands create category defining insights, ideas and inspiration to spark their next stage of growth.
ABOUT ME
I’M AT MY BEST WHEN CLIENTS ASK:
What should we do next?
Who should we be connecting with?
How do we become relevant?
WHAT I DO
MOMENT-LED STRATEGY
A succinct story + statement of intent that is clear and meaningful to your internal team and inspires the creation of better realities for your customers. It is the moment when your audiences are receptive (emotionally + contextually) to messaging, products or services that speak to their needs now.
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WHAT I DO
CULTURAL INTELLIGENCE
Is about creating new ways of seeing the market and its possibilities for marketing + communications. Helping consumers generate a new, more progressive attitudes toward how they view brands in the world. The result is the develop innovative strategic approaches that have potential to transform communications strategy + business strategy + customer experience.
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Disney - using magic as an operating system
WHAT I DO
BRAND TERRITORIES
A new opportunity for a brand that arises from the combination of a consumer insight, a category insight, and a cultural insight. Resulting in new creative territories, product concepts or marketing messaging.
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WHAT I DO
PRODUCT DESIGN
During the rest of my day, I look to solve everyday problems with design solutions by prototyping, coding and collaborating with makers to get real customer feedback. I use prototyping to validate ideas, test concepts, or create designs that encourage consumers to evolve their behavior.
WHAT I DO
CREATIVE STRATEGY
Strategically define the benefits of a product or service and assign different messages to different media, ensuring consistency and relevancy across an integrated campaign.
Who I’ve Worked With:
(a select list of clients)
