Home
welcome
I’m a Design Strategist
Developing products, platforms + experiences
brands
Some brands i’ve worked with:
products
Defining a future worth making (brand strategy + positioning + brand architecture + product concepts)
Starbucks I Inspiring a new category of energy drinks
ZetaChain | Making a tech company a consumer facing brand
Target up&up I Developing a line-extension
Microsoft | Enhancing Everyone’s Potential
platforms
Developing compelling ideas that inform design (design research, user journey, UX, design guidelines)
Blacture | Re-Imagining the news for a new generation
DesignHotels I Re-defining a brand experience
NASCAR | Defining the next generation of fans
MapQuest | Making Maps Human
Experiences
Expressing compelling offers in disruptive ways (Messaging, Channel Strategy, Events)
Showtime | Launch The Next Hit Drama
Disney | Defining magic as a business tool
Delta | Making the Undesirable Desirable
American Express I Defining the next chapter for business
The rest of the day
Prototyping, coding and collaborating with makers
Cura I A custom built moped
Arrange I Making room for ideas
Siduri I A coaster that expedites bill pay
Extension I Creating a personal touch for loose items
Lift I Making small spaces feel big
PenPal |Jump Starting the Creative Process
PillowLite | A travel pillow with integrated LED reading lights
Palette I Creating new food mythologies
Sheet Seat I Creating duel purpose home goods
LiteBox I An bedside lamp
Base I A portable laptop stand