NASCAR
After undergoing a brand refresh, NASCAR sought to appeal to a new generation of fans.
Challenge
NASCAR races last five hours, but Gen Z’s attention span is closer to five seconds.
Task
Create a 360 social-first campaign to stop stop Gen-Z in their tracks
Outcome
Re-framed speed as a rare, mastered skill — translating NASCAR’s intensity into thumb-stopping stories told in three seconds or less.
Social Strategy → Comms Framework → Campaign Ecosystem
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