A+E Indie Films

Brand Identity Refresh

Challenge

Create a logo that reflects A&E Indie Films history and projects into the future.

Insight

For brands with contemporary legacies, the system around the logo is just as important as the logo itself. The most distinguished brands lean into motion based visual identities that are reflective of the modern stories that they tell.

To stand out we needed to create an identity that created a focal point on the logo and leveraged motion based formats to give the identity life and flexibility to tell the Indie story.

Solution

A brand identity that shifts in focus, capturing the transportive effect of film between our daily lives and the world created by the work.

Brand Territories → Positioning → Brand Identity

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Brand Territories

Brand Positioning

Brand Identity

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