MapQuest
Making maps personal again
Challenge
The ambition was huge, modernize the brand, attract a new customer base and inspire internal teams to rethink and reinvent the future of online maps and directions.
Insight
Careful research of the target audience and the industry landscape led to the brand idea of making maps simple, intelligent and alive. The new strategic direction focused less on directions and more on local discovery.
The job included creating the brand idea, positioning, logo identity and user interface design.
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Solution
The new brand identity now works to inspire and focus product development and engineering teams to invent new offers. Since it’s launch, MapQuest has successfully migrated over 52 million users to the new design interface and MapQuest’s parent company, AOL has made local discovery a top priority across all AOL properties.
Brand Identity → Positioning → User Interface Design
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