Starbucks Doubleshot
Challenge
Starbucks sought help to re-establish the brand in the ready-to-drink category. The timing was crucial. A new distribution strategy was needed as well as a point-of-view on what consumers wanted and fast. Starbucks margins were slim and so was their budget.
Insight
A combination of primary and secondary research revealed that people wanted an alternative form of energy to combat the lulls they throughout their day.
Brand Strategy → Brand Identity → Strategic Messaging
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Solution
The creation of a ready-to-drink coffee infused with natural energy supplements. Each intended to help consumers reinvigorate, concentrate and work jitter free.
