AFTERNOW

Challenge:

No two client’s business challenges are exactly the same. So why do companies hire consultancies that use a standardized process to solve unique business challenges? 

Solution:

Afternow creates organizing principles to uniquely solve any business challenge by combining different stages of the design thinking and design making process to help start-ups validate and test their ideas.

The Platform

Insight

Interviews with various innovation consultancies, incubators, start-ups revealed that today the reason why most start-ups fail is because they fail to solve for a consumer need or are not scaleable. It was also discovered that all break-through ideas follow the same process, called the Innovator’s Method. Regardless of the idea, the innovation process can be divided into four key stages. At each stage, various start-ups and innovation consultancies have developed methodologies to validate their ideas.

Prototypes 

Informed by the design patterns of business cards and e-commerce websites, the below wireframes explores organizing content into familiar patterns or shopping websites and the information hierarchy of the business card.