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Home

welcome

I’m a Design Strategist

I conduct design research, define new market opportunities & informing design solutions.


Brand strategy

Defining a future worth making

Wyndham I Developing a core proposition  

Wyndham I Developing a core proposition  

Target up&up I Developing a line-extension

Target up&up I Developing a line-extension

DesignHotels I Re-defining a business through brand

DesignHotels I Re-defining a business through brand

Microsoft I Enhancing everyone's potential

Microsoft I Enhancing everyone's potential


design research

Informing and inspiring the design process

Starbucks I Inspiring a new category of energy drinks

Starbucks I Inspiring a new category of energy drinks

ExcuseMe I Designing app to help you commit to yourself

ExcuseMe I Designing app to help you commit to yourself

Ebay I Defining a new customer experience

Ebay I Defining a new customer experience

Martell I Making an established brand culturally relevant

Martell I Making an established brand culturally relevant

Dos Equis I Creating new mythologies around sport

Dos Equis I Creating new mythologies around sport

Holiday Inn I Workshopping a new concept hotel 

Holiday Inn I Workshopping a new concept hotel 


concept activation

Expressing compelling offers in disruptive ways

Adidas I Socializing a brand idea

Adidas I Socializing a brand idea

Blue Apron I Making a brand a household name

Blue Apron I Making a brand a household name

Cadillac I Re-imaging the dealership experience

Cadillac I Re-imaging the dealership experience

American Express I Defining the next chapter for business

American Express I Defining the next chapter for business


The rest of the day

Prototyping and collaborating with makers

Cura I A custom built moped

Cura I A custom built moped

Arrange I Making room for ideas

Arrange I Making room for ideas

Lift I Making small spaces feel big

Lift I Making small spaces feel big

Palette I Creating new food mythologies 

Palette I Creating new food mythologies 

Extension I Creating a personal touch for loose items

Extension I Creating a personal touch for loose items

Sheet Seat I Creating duel purpose home goods

Sheet Seat I Creating duel purpose home goods

LiteBox I An bedside lamp

LiteBox I An bedside lamp

Base I A portable laptop stand

Base I A portable laptop stand