Lift I Changing our relationship with space MapQuest I Making maps personal again ExcuseMe I Changing the culture of work Microsoft I Enhancing everyone's potential Sweet Intervention I Saving people from themselves Jetsetter I Creating branded services Be.Cause I Rewarding people for nothing DesignHotels I Translating a business into an experience Afternow I Strategic toolkits for start-ups PenPal I Using light to change behavior Pedestal I Protecting your ideas Target I Creating everyday optimism Zago I Using information as a prototype Starbucks I Re-establishing the established Etsy I Rebranding waste as an opportunity eBay I Reimaging the future of ecommerce Holiday Inn I Using culture as a prototype Spool I A playful reminder not to be so serious