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Home_old_feburary 2017

welcome

I’m a Design Strategist. I design ideas that scale.

I help clients craft new ideas, design compelling offers and develop branded experiences.


products

Creating category defining products and rapidly prototyping new ideas 

  Starbucks  I Re-establishing the established

Starbucks I Re-establishing the established

  Lift  I Making small spaces feel big

Lift I Making small spaces feel big

  Target up&up  I Developing a line-extension

Target up&up I Developing a line-extension

  Arrange  I Making room for idea

Arrange I Making room for idea


Platforms

Developing brand-led frameworks to inform digital interfaces and interactions

  DesignHotels  I Refining a business through brand

DesignHotels I Refining a business through brand

  Microsoft  I Enhancing everyone's potential

Microsoft I Enhancing everyone's potential

  ExcuseMe  I An app to help you commit to yourself

ExcuseMe I An app to help you commit to yourself

  Mapquest  I Making maps personal again

Mapquest I Making maps personal again


communications

Crafting the story of brands through advertising campaigns, content strategy and internal communications

  Blue Apron  I Making a brand a household name

Blue Apron I Making a brand a household name

  Etsy  I Changing the conversation about waste

Etsy I Changing the conversation about waste

  Amex  I Writing the next chapter of Amex

Amex I Writing the next chapter of Amex

  The New York Knicks  I Redefining a brand and its place in the city

The New York Knicks I Redefining a brand and its place in the city


Experiences

Developing design interventions to reward people for decisions they have already made

  Be.cause  I Rewarding people for nothing

Be.cause I Rewarding people for nothing

  Non-Voting Booth  I Prototyping data

Non-Voting Booth I Prototyping data


The rest of the day

 Thinking by making. An exercise in problem solving when there is no right answer

  Cura  I A custom built moped

Cura I A custom built moped

  Extension  I Creating a personal touch for loose items

Extension I Creating a personal touch for loose items

  Sheet Seat  I Creating duel purpose home goods

Sheet Seat I Creating duel purpose home goods

  Palette  I Creating new food mythologies 

Palette I Creating new food mythologies 

  LiteBox  I An bedside lamp

LiteBox I An bedside lamp

  Base  I A portable laptop stand

Base I A portable laptop stand