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Home_old_feburary 2017

welcome

I’m a Design Strategist. I design ideas that scale.

I help clients craft new ideas, design compelling offers and develop branded experiences.


products

Creating category defining products and rapidly prototyping new ideas 

Starbucks  I Re-establishing the established

Starbucks I Re-establishing the established

Lift  I Making small spaces feel big

Lift I Making small spaces feel big

Target up&up  I Developing a line-extension

Target up&up I Developing a line-extension

Arrange  I Making room for idea

Arrange I Making room for idea


Platforms

Developing brand-led frameworks to inform digital interfaces and interactions

DesignHotels  I Refining a business through brand

DesignHotels I Refining a business through brand

Microsoft  I Enhancing everyone's potential

Microsoft I Enhancing everyone's potential

ExcuseMe  I An app to help you commit to yourself

ExcuseMe I An app to help you commit to yourself

Mapquest  I Making maps personal again

Mapquest I Making maps personal again


communications

Crafting the story of brands through advertising campaigns, content strategy and internal communications

Blue Apron  I Making a brand a household name

Blue Apron I Making a brand a household name

Etsy  I Changing the conversation about waste

Etsy I Changing the conversation about waste

Amex  I Writing the next chapter of Amex

Amex I Writing the next chapter of Amex

The New York Knicks  I Redefining a brand and its place in the city

The New York Knicks I Redefining a brand and its place in the city


Experiences

Developing design interventions to reward people for decisions they have already made

Be.cause  I Rewarding people for nothing

Be.cause I Rewarding people for nothing

Non-Voting Booth  I Prototyping data

Non-Voting Booth I Prototyping data


The rest of the day

 Thinking by making. An exercise in problem solving when there is no right answer

Cura  I A custom built moped

Cura I A custom built moped

Extension  I Creating a personal touch for loose items

Extension I Creating a personal touch for loose items

Sheet Seat  I Creating duel purpose home goods

Sheet Seat I Creating duel purpose home goods

Palette  I Creating new food mythologies 

Palette I Creating new food mythologies 

LiteBox  I An bedside lamp

LiteBox I An bedside lamp

Base  I A portable laptop stand

Base I A portable laptop stand