Goolge Gemini | Go Find Out.
One brand idea for everything Google makes
Challenge
Google runs 14 products with over a billion users each, and Gemini just passed a billion monthly users. Yet more US AI users prefer ChatGPT than Gemini. Google is a house of great products with no single point of view, and every AI brand is selling the same promise: “helpful.”
Insight
“Most helpful AI” is a claim anyone can make. The truth only Google owns: for 25 years, people have come to Google to find things out, and then go do something with it. The person is the hero. Google is the help.
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Solution
One platform: Go Find Out. Curiosity in, action out. Google signs everything. Gemini becomes the intelligence inside every product, not a rival brand. Products sort into three jobs people understand: Find, Make and Work. It launches with “The Bike,” a Super Bowl spot where a girl fixes an old bike with five Google products, then rides it. It scales to the LA28 Olympics, Pixel, Search and markets from São Paulo to Seoul.
Experiential Strategy → User Research → Behavioral Design