Founder Turned
STRATEGIST
Insights | Ideas | Inspiration
I reframe problems as opportunities and rally teams around new ideas
THE GIST
I’M AT MY BEST WHEN CLIENTS ASK:
What should we do next?
Who should we be connecting with?
How do we become relevant?
WHAT I DO
MOMENT-LED STRATEGY
A succinct story + statement of intent that is clear and meaningful to your internal team and inspires the creation of better realities for your customers. It is the moment when your audiences are receptive (emotionally + contextually) to messaging, products or services that speak to their needs now.
ASK ME ABOUT
NASCAR, Starbucks Doubleshot, MapQuest, DesignHotels, Target up&up
WHAT I DO
BRAND SPACES
A new opportunity for a brand that arises from the combination of a consumer insight, a category insight, and a cultural insight. Resulting in new creative territories, product concepts or marketing messaging.
ASK ME ABOUT
NETFLIX, A&E, JBL, AMEX, Blackture
WHAT I DO
CREATIVE STRATEGY
Strategically define the benefits of a product or service and assign different messages to different media, ensuring consistency and relevancy across an integrated campaign.
ASK ME ABOUT
The Jordan Brand, Ford Pro, Therabody The Chi
WHAT I DO
CULTURAL INTELLIGENCE
Is about creating new ways of seeing the market and its possibilities for marketing + communications. Helping consumers generate a new, more progressive attitudes toward how they view brands in the world. The result is the develop innovative strategic approaches that have potential to transform communications strategy + business strategy + customer experience.
ASK ME ABOUT
Disney - using magic as an operating system
Who i’ve worked with:
(a select list of clients)
Featured Work
Website design and development for a boutique plant shop in Clinton Hill, New York.