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Home

welcome

I’m a Design Strategist

I conduct design research, define new market opportunities & inform design solutions.


Brand strategy

Defining a future worth making

  Wyndham  I Developing a core proposition  

Wyndham I Developing a core proposition  

  Target up&up  I Developing a line-extension

Target up&up I Developing a line-extension

  DesignHotels  I Re-defining a business through brand

DesignHotels I Re-defining a business through brand

  Microsoft  I Enhancing everyone's potential

Microsoft I Enhancing everyone's potential


design research

Informing and inspiring the design process

  Starbucks  I Inspiring a new category of energy drinks

Starbucks I Inspiring a new category of energy drinks

  ExcuseMe  I Designing app to help you commit to yourself

ExcuseMe I Designing app to help you commit to yourself

  Ebay  I Defining a new customer experience

Ebay I Defining a new customer experience

  Martell  I Making an established brand culturally relevant

Martell I Making an established brand culturally relevant

  Dos Equis  I Creating new mythologies around sport

Dos Equis I Creating new mythologies around sport

  Holiday Inn  I Workshopping a new concept hotel 

Holiday Inn I Workshopping a new concept hotel 


concept activation

Expressing compelling offers in disruptive ways

  Adidas  I Socializing a brand idea

Adidas I Socializing a brand idea

  Blue Apron  I Making a brand a household name

Blue Apron I Making a brand a household name

  Cadillac  I Re-imaging the dealership experience

Cadillac I Re-imaging the dealership experience

  American Express  I Defining the next chapter for business

American Express I Defining the next chapter for business


The rest of the day

Prototyping and collaborating with makers

  Cura  I A custom built moped

Cura I A custom built moped

  Arrange  I Making room for ideas

Arrange I Making room for ideas

  Lift  I Making small spaces feel big

Lift I Making small spaces feel big

  Palette  I Creating new food mythologies 

Palette I Creating new food mythologies 

  Extension  I Creating a personal touch for loose items

Extension I Creating a personal touch for loose items

  Sheet Seat  I Creating duel purpose home goods

Sheet Seat I Creating duel purpose home goods

  LiteBox  I An bedside lamp

LiteBox I An bedside lamp

  Base  I A portable laptop stand

Base I A portable laptop stand