disney

Challenge:

There is an invisible wall around Disney experiences, keeping a majority of young consumers from believing Disney magic is truly for them.

objective:

Define the role that magic plays in culture to inform what kind of messages and experiences to design for.

approach:

Explore the intersection of Culture and Magic to better understand how Disney Magic needs to continue to evolve to be relevant to audiences of today and tomorrow.

Example stories to tell based on magical realism

How magical realism can show up in the real world for Disney

How magical realism shows up in the real world for Disney